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Philips
We have successfully converged the knowledge once scattered in our organisation into a integral programme. A landmark in our innovation process, thanks to your thorough preparation and guidance. Thank you!
Vice President Global Segment Marketing, Philips Lighting
Unilever
In just three days you have successfully created a fully complete and workable marketing and positioning model. My compliments!
Vice President Brand Leader Savoury Europe, Unilever
UPC
The training program has taught us to develop campaign ideas together and in a well organized way. These ideas are attractive for the customer as well as UPC. The programme has directly led to better cooperation and also a number of specific campaign ideas. Thanks to the effort of SunIdee we've been able to take an important step towards better marketing performance!
Manager Marketing Intelligence & Research
UPC Nederland
Heineken
This innovation project has given us many relevant product ideas, and a new perspective on our complete product portfolio.
Brand manager Amstel
Aegon
FrieslandCampina
Duyvis
The BrainTornado is a compact, fun session with concrete and useful results!
Marketing manager Duyvis Product Group Manager NBD
Duyvis
Maggi
Lipton
When you repeatedly follow the same process, you often end up with similar results. Sometimes, you just need to do things differently.
SunIdee's refreshing approach to Think Big workshops helped our team to generate new, original ideas in an effective and fun way. I can definitely recommend it!
Brand Manager Lipton Benelux
Unilever
Knorr
In the RuleTwister workshop, you not only learn to explore the boundaries of your product, and how to twist these, but also that the world 'outside' is still full of opportunities! On a product level, but also on the levels of packaging, activation, and partnerships and even new taste variants!
Brand manager Knorr
Unilever Bestfoods
Schiphol
ClubMed
Vaillant
SaunierDuval
Vogel's
Experian
SunIdee's professionals helped us to make this international project a success using their result driven approach. Our new product portfolio helps us to improve our position in the market en generate more business through cross-selling.
Global director Customer insight
Experian Business Strategies Nederland
LeasePlan
The support of Sunidee was key to the succesful development and launch of our new modular product offering targeted to the mid-end market. It was fun working together with the consultants from Sunidee who quickly understood our market and provided both a pragmatic and orgininal approach to link product modules to customer needs.
Strategy manager
LeasePlan Netherlands
RPC
Working with SunIdee feels familiar from the the start and they understand your market-specific issues immediately. Their innovation workshops delivered the desired results without exception. SunIdee's innovation specialists are professionals that challenge your way of thinking and their tools are original and effective.
It's a great team to do business with!
Managing director, RPC Bebo Nederland
VolkerWessels
Surprising approach, surprising result!
Directeur Business Development Infra
VolkerWessels
SD Worx
Corus
PPG-Industries
It's amazing how quick SunIdee can accellerate you organisation and move ahead in the innovation process. They are very flexible and cooporative, but do not digress and always keep the initial objectives in mind.
Manager Colour Marketing & Innovation
Strukton
CPP
The last three years SunIdee supported us with idea generation, proposition development and developing a coherent product portfolio framework. This has provided excellent internal and external clarity and helped us to create completive differentiation in our market. It also provided our product and marketing management team with a highly effective strategic tool.
Group Marketing Director
CPP Group PLC
Thales
NFI
SunIdee managed to let us see our product offering from a whole new perspective, in a pragmatic and creative manner. Clients are enthousiastic about the new presentation of our product range.
Team leader Account Management Front Office
Nederlands Forensisch Instituut
Rijkswaterstaat
The BrainTornado takes away the imaginary walls people create in their minds. It creates the right mindset for 'group thinking': ideal for a kick-off session.
Project leader a.i. "Water as source for Innovation"
Ministerie van Verkeer en Waterstaat
Buitenhuis
UNICEF
SunIdee helped us in the process of releasing the creativity of our organisation and transform all of it into several very concrete and actionable ideas. This was done in a positive, professional, and inspiring manner. This unique way of working really helps us to start realising the ideas in an accelerated manner!
Marketing and Communication Department
Teammanager Private Donations, Unicef
WWF
Through ingenious associations you're forced to think 'out of the box', which leads to a shortlist of refreshing ideas and a concrete actionplan.
Manager Consumer Marketing
WWF
TUDelft
A good preparation is an essential ingredient of success. The SunIdee approach combines a professional, structural approach with ingenious creative methodologies: a winning combination!
Professor Productinnovation & Creativity
Faculty of Industrial Design Engineering, Delft University of Technology
Kennisnet
ANWB
By using the insights driven approach of SunIdee, we have improved the ideation phase of our innovation process. A nice bonus was that the insight excursion also had a positive effect on the behaviour and mindset of our employees.
Manager ideation
ANWB
VVV
An inspiring and motivating day, managed very well by the SunIdee team. We determined the direction, now we will continue with realizing the ideas.
Managing Director
VVV Schiereiland Noord-Holland
TNO
Everyone went to bed broken and exhausted, but the next morning the participants dropped by enthusiastic, vibrant and confident to tell about how great the BrainTornado was! SunIdee made us very enthusiastic and curious. This refreshing innovation should happen more often!
Marketing & Sales
TNO Nutrition and Food Research