Philips

“We have successfully converged the knowledge once scattered in our organisation into a integral programme. A landmark in our innovation process, thanks to your thorough preparation and guidance. Thank you!” Vice President Global Segment Marketing, Philips Lighting

Unilever

“In just three days you have successfully created a fully complete and workable marketing and positioning model. My compliments!” Vice President Brand Leader Savoury Europe, Unilever

Unilever

“SunIdee combines a professional and flexible attitude with well-designed innovative tools. The pleasant workshop was prepared into detail. Refreshing.” Global Brand Manager, Unilever

Postbank

“SunIdee’s ingenious and inspiring style gave us space to think creatively and laterally in just a short period of time.” Manager Formulemanagement, Postbank Intermediaire Zaken

ANWB

“Through SunIdee’s Insight statement approach we have been able to improve and expand the ideas phase of our whole innovation process. The icing on the cake has been that the insights expedition has also positively influenced and enriched the mindset and behaviour of our employees.” Manager ideation, ANWB

TNO

“With the BrainTornado, SunIdee have made our imaginations run wild and boosted an enormous amount of curiosity and passion in the team! All in all, they have put the wind back into our sails!” Marketing & Sales, TNO Nutrition and Food Research

Knorr

“The RuleTwister is an excellent tool to explore the boundaries of your product. Then it helps you to remove these constraints and opens your eyes to a world full of new possibilities!” Brand manager Knorr, Unilever Bestfood

SPARTA BV

“The SunIdee style is relaxed and informal which empowers you to come up with new ideas. The excellent results definitely made up for the lack of beer and crisps!” Manager sales & marketing , SPARTA B.V.

KPN Mobile

“SunIdee have helped KPN mobile in a creative and enthusiastic way with their out-of-the-box innovation. The partnership with SunIdee was both enjoyable and inspiring and has improved our innovative capacity immensely.” Portfolio Management & Innovatie, KPN Mobile

WC EEND

“SunIdee’s focus is to keep their projects refreshing, original, but above all well structured. As a result of this logical ideas and concepts are formulated effortlessly.” Product manager WC EEND, Bolton Nederland

World Wild Fund

“The creative and associative formats force you to think out-of-the-box, leading to fresh ideas and a concrete action plan.” Consumer Marketing Manager, World Wild Fund

Het Buitenhuis

Together with SunIdee we have explored challenging directions and durable options. Our newfound energy results in excellent products. Smart, practical and straightforward. On short: methods which work!” Innovation manager Rijksoverheid, Het Buitenhuis

Hunter Douglas

“This process was the starting point for a new era: we have a new perspective on product development, with a strong focus on end user needs through the entire process.” Sales Support Manager Luxaflex, Hunter Douglas

Jumbo

“For Jumbo, the BrainTornado is way to exploit business opportunities. An ingenious concept with clear and concrete results!” Director Marketing & New Product Development, Jumbo International

SigmaKalon

“It is truly amazing how SunIdee guides your organisation through the innovation proces. They are flexible, professional and forward-thinking, but reach the desired results without taking sidetracks or distractions.” Manager Colour Marketing & Innovation, SigmaKalon

De Lage Landen

“SunIdee’s approach is unconventional, playful, well-considered, tenacious, inspiring and full of variety. The result was striking: one well-defined and executable idea.” Head Quality Management, Vendor Finance - Office Equipment, De Lage Landen

Bouwhaven

“The VisionPyramid is practical and straightforward. The workshops invoke powerful thinking, strength of action and total commitment. The VisionPyramid allows the players to communicate openly and encourages enthusiastic and willing participation. SunIdee supports their clients through the change process by communicating openly and injecting their own ‘get up and go’.” Director, Bouwhaven Consultants BV

Ontwikkelingsbedrijf Noord-Holland Noord

“We had a very inspiring workshop with local entrepreneurs, to identify sustainable development platforms for our region. The customised tools and enthusiasm of the professional facilitators resulted in a large number of viable initiatives. SunIdee ensured a sunny day in Den Helder.” Ontwikkelingsbedrijf Noord-Holland Noord

TU Delft

“A good preparation is an essential ingredient of success. The SunIdee approach combines a professional, structural approach with ingenious creative methodologies: a winning combination!” Professor in Product Innovation and Management, Faculty of Industrial Design Engineering, Delft University of Technology

ALT

“SunIdee’s process for innovation showed us how to turn ideas into innovation. An idea is worth nothing as long as it is not made into an action which creates value. The process thought us to do exactly that.” Managing Director, ALT

VolkerWessels

“Original approach, clear results!” Business Development Director, VolkerWessels

Experian

“The professionals of SunIdee are focused and result orientated: thanks to their determination we managed to make this international project a big success. Our new product portfolio improved our market strategy & position and increased turn-over through cross-selling techniques.” Global director Customer insight, Experian Business Strategies

Rijkswaterstraat

“The BrainTornado is ideal to get rid of those ‘separation-walls’ that exist between different departments. It is an ideal tool for each project kick-off meeting!” Project leader, Department of Transport

Zwitsal

Brabantia

Orange

CPP

We have worked with SunIdee over the last three years in relation to our product and market development. This has included idea generation, proposition development, and concept mapping and developing a coherent product portfolio framework, which has provided excellent internal and external clarity regarding our emergent market space, product offerings and cross-sell strategies. This has helped us to create completive differentiation in our market, and has also provided our product and marketing management team with a highly effective strategic tool. Group Marketing Director, CPP Group plc

RPC Bebo

Corus

Thales

MSVN

Stichting Fonds PGO

Stichting Kop & Munt

Heineken

SD WORX

”f you keep on doing what you’ve always done, you will keep on getting the same results. SunIdee inspired us to take a new approach to innovation and product development, driven by customer needs as well as our own strengths. We have adopted a new and effective way of working. SunIdee’s advice and recommendations before and after the workshop have definitely helped us to become a more innovative company.” Director Training, SD WORX