Top 10 Tools of SunIdee

BrainTornado

An unique brainstorm tool to generate innovative and practical ideas. The BrainTornado is a board game to play with your entire team in a workshop and is tailor made for your company. It is most often used and therefore it is SunIdee's number one tool.

Value Net

By visualising the complex market dynamics in B2B environments in a simple and appealing way, the Value Net is able to offer your organisation a good understanding of your customer’s world. The Value Net SunIdee helps you gain a deep insight into your customer’s decision making process at three levels:

1. - Overview: stakeholders, roles and responsibilities, interdependence, relations, partnerships, flow of goods, services and information.
2. - Stakeholders: company profiles, market shares.
3. - Business: costs and value add (tangible and intangible), business model

Value Proposition Model

The Value Proposition Model is a good way to clarify and define the competitive advantage of your product portfolio. By making an overview of your own products vs. the competition, you will gain insight in your proposition based on relevant drivers. It is used for:

1. - New products
2. - Corporate positioning strategy

Lifestages

This tool is a poster that gives an overview of all the different stages and relevant developments that people go through during their life, from the age of 0 to 100 years. In a workshop this tool is used to generate new product ideas or marketing actions.

Insight Statements

The results of the customer interviews are used to formulate insight statements. A consumer insight statement addresses the underlying motivation that drives the consumer.  Insight statements can be a starting point for idea generation.

TrendMatch

Your team can apply the TrendMatch to combine strengths from your organisation with trends and oppertunities in the market. Relevant trends are displayed on Opportunity Cards and discussed during the workshop. This will lead to new ideas based on your organisational strengths and market needs.

RuleTwister

This creative method leads to radically new ideas and insights by challenging conventions and assumptions regarding an existing product. In this exercise the assumptions and characteristics are mapped and then 'twister' to generate new ideas based on an available product.

ConceptMap

The basis for a succesful new product or service is a strong concept. the ConceptMap offers you a structural approach to bring an idea to the next level.

Market Entry Strategy

When introducing a new product or when entering a new market your company should develop a market development strategy. The strategy should include:

• -Which large groups or market segments are the most receptive for the product
• -How can different target group and market segments influence each other
• -Where are the best opportunities for entering your product on the market

Roadmap

A Roadmap will give you an overview of relevant future events projects, or drivers for your company on a time line.  The MagicWall in the SunIdee workshop venue has proven to be ideal in visualising the bigger picture. Therefore it supports in taking decisions and making action plans; perfect for project planning workshops too.