In our one-day Trend workshop your team will be inspired by national and international trends that are relevant for short, middle or long-term. The workshop can be enhanced with a one-day brainstorm session in which your team will come up with ideas for new products and services aimed at strong trends. We help your team members to think out-of-the-box, in a practical and inspiring way, with clear objectives in mind.

 

The way we work - preparation

The success of a good Trend workshop lies in defining clear objectives: are you looking for inspiration, do you want to expand your view or are you looking for concrete angles for new products, services or marketing campaigns? Based on intake meetings with the project owner we clearly define the objectives and the desired results. 

 

Workshop and tools

The workshop starts with an inspiring trend presentation, in which the current developments are enlightened that consumers are susceptible to. 

In order to do this, we use the TrendWheel:

 

TrendWheel 

SunIdee performs ongoing trend research and is always on top of of the latest national and international developments. Examples of products, services and store concepts are linked to consumer needs and megatrends. The following three levels will help your team to comprehend current developments in the market and translate them into concrete opportunities for your own organisation.

 

• Megatrends have a big impact on society and remain relevant for a longer period of time. Right now eight megatrends can be distinguished worldwide.
• Desire trends are concrete consumers needs that are the result of a trend that is relevant for several years.
• Examples of products and services already on the market that are directly based on the consumers needs. These examples make the trends tangible and credible.

After an inspiring presentation your team members will start with identifying new opportunities for your organisation in a practical way with clear objectives in mind.

 

Report

Within one week after the workshop you will receive our report with a detailed overview of the relevant trends for your organisation, concrete opportunities and action plan. 

 

Practical information

* Time required per team member: 1 to 2 days.

* Team members: a multidisciplinary team of 8 to 12 persons delivers the best results.

* Location: The Trend workshop is preferably held at the SunIdee workshop venue in central Amsterdam, but it can also take place at your own location.

 

Interested in a Trend workshop? Please call us at +31 20 6244291 or click here.