In our one and two day brainstorm sessions your team creates many ideas for future products and services. We help your team members to think out-of-the-box, in a practical and inspiring way, with clear objectives in mind.

 

The way we work

The success of a good brainstorm session lies in a good preparation. Based on intake meetings with the client's project owner and with some of the team members we clearly define the objectives and the desired results. These meetings also enable us to collect relevant information for the team to build on during the session. This can be both external information, like market research, and internal information, like company strategy.

 

Tools

During the session your team will generate many ideas, from differing viewpoints and perceptions. We apply our unique innovation tools to help the team come up with new, fresh and practical ideas. You will be amazed by the results!

 

Our innovation tools are customised to fit your requirements by incorporating market segments, customer needs, trends and more from your industry or market. This enables your team to brainstorm freely while still focussing on the agreed goals for the session. Some examples are listed below:
 

 

BrainTornado

The BrainTornado is a unique brainstorm tool for the generation of innovative and practical ideas. It is a board game you play with your entire team in a workshop. It is fully customised to your requirements.

We process input like market research, consumer insights, opportunities, chances and trends into the game.

 

Trendmatch

Your team can apply the TrendMatch to combine strengths from your organisation with trends and opportunities in the market. Relevant trends are displayed on Opportunity Cards and discussed during the workshop.

The TrendMatch leads to new ideas based on your organisational strengths and market needs.

 

Lifestages

The Lifestages poster gives an overview of all the different stages and relevant developments that people go though during their life, from birth to 100 years old.

During the creative workshop this tool is used to generate refreshing new product ideas or marketing actions. 

 

 

The tools enable dynamic interaction between the participants and help them to overcome cultural differences and language barriers. This make the brainstorm sessions also very suitable for international teams who work at different locations.

 

One-day brainstorm session

In a one-day brainstorm session your team generates many ideas, evaluates them and selects the best ones.

 

Two-day brainstorm session

In a two-day brainstorm session the best ideas from the first day will be translated into strong concepts on the second day. We will give your team creative and structural guidance during this process.

 

Within one week after the workshop you will receive our report with a detailed overview of the ideas, concepts and action points.

 

Practical information

• Time required per team member: 1 to 2 days.
• Team members: a multidisciplinary team of 6 to 8 persons delivers the best results. Multiple teams can work in parallel.
• Location: SunIdee workshop venue in central Amsterdam or another inspiring location.

 

Referenties

 

"The creative and associative formats force you to think out-of-the-box, leading to fresh ideas and a concrete action plan."

Consumer Marketing Manager, World Wild Fund

 

"SunIdee’s ingenious and inspiring style gave us space to think creatively and laterally in just a short period of time."

Manager Formulemanagement, Postbank Intermediaire Zaken

Click here for more references from our clients

 

Are you interested in a one-day or two-day brainstorm session?

Please call us at +31 20 6244291 or click here.