Idea Capture Cards

The generated ideas are documented in Idea Capture Cards, working all ideas out to a similar level of detail. A coherent set of ideas works well for presentation purposes and allows for a fair selection process.
The Idea Capture Cards focus on certain aspects of the ideas, depending on the scope and your requirements. Idea Capture Cards could illustrate any of the following:

• Consumer benefit
• Company benefit
• Stakeholders
• Time-to-market
• Anticipated turnover
• Tagline
• Visual representation

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