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Consumer Insight Training (B2C)
Training your team in interviewing techniques in order to start an inspiring dialogue with end-users.
Opportunity Spotting Training (B2B)
Training your team in interviewing techniques in order to start an inspiring dialogue with B2B customers, in order to obtain ideas for new products and services.
Customer Interviews
Guidelines to interview your customers and get ideas for new products or services.
BrainTornado®
An interactive brainstorm game that helps you generate many original ideas in a structured way in a short time frame.
Lifestages®
Method which enables you to experience your consumer’s key moments in life and generate relevant product and service concepts.
WildCards®
A set of cards with inspiring product and service examples from your own and other countries.
TrendMatch
A method to combine the strengths of your company with relevant trends in the market, to generate new ideas.
RuleTwister®
An idea generation game that challenges all assumptions, existing rules and expectations.
ConceptMap®
Methodology to transform product and service ideas into propositions focussing on covering all information required for market introduction.
Small Business Case
Making a presentation covering business model, proposition and other relevant aspects of the overall concept.