The User-Driven Innovation Programme in 5 steps:
Setting goals
Together with your team we will determine the project objectives.
Together we will determine the objectives of the project, using the Intake Tuner. In addition to this initial meeting SunIdee will involve the management and team members in an early stage through a series of intake meetings.
This information serves as input for the innovation tools used in a later stage in the project, to take maximum advantage of the available knowledge and experience within your organisation.
Time frame: 3 days
Time required per teammember: 1 hour for each person
Identifying customer needs
Together we create insight in the behaviour of your customer, by doing customer interviews.
An external focus is a key ingredient for successfull innovation: open up for inspiration and new ideas! Your (potential) customers can provide important information through Customer Interviews, B2B (business-to-business) or B2C (business-to-consumer).
SunIdee has developed a training to teach your team "customer interviewing techniques", to gain insight in true customer drivers and motivations.
By making Customer Profiles and formulating Insight Statements, your team becomes familiar with the process of capturing the real reasons behind customer behaviour.
SunIdee can also arrange Inspiration Tours.
Time frame: 2 weeks
Time required per teammember: 2 days for each person(0,5 day training, 1 day interviews and processing, 0,5 day experience sharing)
Generating meaningful ideas
With our innovation tools, your team will be inspired to generate refreshing new product and service ideas.
Generating ideas is valuable, fun and challenging. The creative workshops facilitated by SunIdee offer a varied programme, use a range of innovation tools, and often involve an approach involving multiple perspective (product and customer).
Our innovation tools will be customised to your company and innovation challenge, and are renowned for their ability to inspire your team and release the creative potential .
Examples are the BrainTornado, WildCards, TrendMatch, Lifestages and RuleTwister.
Time frame: 1,5 week
Time required per teammember: 1-2 days for the creative workshop and 0,5 day for the selection workshop.
Developing strong concepts
The most promising ideas will mutually be developed to concepts with real added value.
Good ideas can be the starting point for a new project, but first they should be developed to a certain level.
The ConceptMap is used to bring the a selection of ideas to a coherent level with added value for the customer. Professional visualisers are present to translate the ideas to drawings that can be used in concept tests or consumer research.
Time frame: 1 week
Time required per teammember: 1 - 2 days
Drawing up an action plan
We will draw up an action plan together to further develop your product.
SunIdee will make a compilation of the findings and prepare an inspiring presentation, showing the process, the obtained results, and conclusions. This presentation can be used to communicate the results to the management and other parties.
Sharing the results is good a good way to create support in the organisation for the ideas.
Together with the management an action plan is made to implement plans and turn ideas into reality.
Time frame: 1,5 week
Time required per teammember: 3 hour
Practical information
- Time frame: 8 weeks
- Time required per team member: 5 – 8 days, depending on the scope of the project.
- Team members: a multidisciplinary team of 6 – 8 persons will deliver the best results.
- Location: SunIdee workshop venue in Amsterdam or another inspiring location.