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The Innovation Strategy Programme in 5 steps:
Setting goals
Together with your team we will determine which type of innovation strategy suits your organisation the best.
At the start of this programme we will determine together which type of innovation strategy your organisation can and would like to handle. The lifecycle of one of your product categories is a good starting point. Because different stages of the lifecycle require different competencies, it is important to make clear choices in the beginning of the project.
You will become acquainted with three types of innovation strategies through a presentation. Then we will use the Intake Tune to determine the project objectives.
Time frame: 1 week
Time required per teammember: 0,5 - 1 day
Developing a vision
Based on trends in your market segment we will help your team to formulate the right future vision for your company.
New trends appear, leaving you to adjust accordingly to ensure success in the future.
A refreshing trend analysis and use of the VisionPyramid will help you to develop an understanding of future developments. We will identify the relevant trends for your company based on impact and potential for your organisation. The information gathered in this step is used to formulate your vision and perspective on the future.
Time frame: 1 week
Time required per teammember: 1 day
Formulating innovation themes
Your team will determine a powerful mission and innovation themes as a basis for your future (product) innovations.
Your team will formulate a mission, based on the vision that has been defined in the previous step. The mission describes your objectives and how to reach your goal. It will be the basis for your position on the market and provides a joint focus and motivation for your team.
The team translates this mission into ambitions and measurable goals.
Then your team will identify innovation themes. The innovation themes will link your mission to future (product) innovations you will develop.
Time frame: 2 weeks
Time required per teammember: 1-2 days
Drawing up an implementation plan
We will help you translate the mission and innovation themes in concrete objectives and a marketing development strategy.
After formulating your vision, mission, ambitions, and innovation themes, is is time to make a concrete action plan. This plan will help you to achieve your goals. Together we will determine the actions required to close the gap between the current and desired situation.
If your innovation strategy involves entering a new market, we will make a Market Entry Strategy. A Roadmap is made to show and prioritise all the projects and action points on a time line.
Time frame: 1 week
Time required per teammember: 1 - 1,5 day
Implementing the innovation strategy
Trough focused workshops each department of your organization will translate the strategy to an action plan for their own department.
The final step in the Innovation Strategy Programme is to implement the strategy in your several depertments of your organisation.
A translation is made with alld epartments to turn their objectives into concrete action plans, which contribute directly to realise your mission.
After the creation and the implementation of your innovation strategy, it is important to review and adjust it on a yearly basis.
Time frame: 2 - 3 weeks
Time required per teammember: 0,5 - 2 days
Practical information:
- Time frame: 6 weeks.
- Time required per team member: 5 - 8 days.
- Team members: management team and other key players in your organisation. Maximum of 10 participants.
- Location: SunIdee workshop venue in Amsterdam or another inspiring location.