Innovation Strategy Programme

Philips Domestic Appliances and Personal Care (DAP) is a global player in 3 areas: Shaving & Beauty, Domestic Appliances, and Health and Wellness.

Objective
To formulate an overall business strategy that provides direction and guidance to deliver on the growth ambitions of two Business Units.

Participants
Multidisciplinary team with:

• CEO
• CFO
• Line of Business managers
• Marketing and R&D representatives

Process

• VisionPyramid, vision
• Mission, focus
• Innovation themes
• Ambitions and targets
• Implementation of the strategy

Trend pyramids were used to determine the most relevant trends for both Business Units. These trends provided input for the new direction of the Business Units by formulating a new vision and mission. 
Innovation themes, ambitions and targets were defined and several workshops were held to introduce and implement the strategy throughout the organisation

Results

• A clearly defined direction for two Business Units.
• Innovation themes used for the development of successful innovations.
• An aligned and motivated staff working towards a shared goal.

Quote
“We have successfully converged the knowledge once scattered in our organisation into a integral programme. A landmark in our innovation process, thanks to your thorough preparation and guidance. Thank you!”

Vice President Global Segment Marketing, Philips Lighting